Report

Mobile Game Video Ads Analysis

Optimal Video Lengths and End Cards

Not all mobile in-app video ads are created equal.

The relationship between ad length, end card type, and campaign performance varies by genre and audience; what works for hyper-casual games may not work for social casino and puzzle games.

Applying a one-size-fits-all approach to in-app video won’t deliver the best results — but Vungle can help. In this report you'll learn...

• Optimal video ad length for the most popular types of mobile games
• Which end cards perform best for each genre
• How to optimize your mobile video ads for performance

Want to learn more about marketing gaming apps? Watch our on-demand webinar Creative Strategies for Gaming Apps.

This report is available in English, Chinese, Japanese, Korean, and Russian.